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Writer's pictureMarshmallow Station

Introducing Our Partner Brand: ICONIC

Updated: Sep 18, 2024

Hello everyone, and welcome back to Marshmallow Station!


We took a little break from brand exploring last week, but let's get back on it again.


Today, we want to introduce you guys to a brand called, "ICONIC." ICONIC is a brand also considered as one of the larger group of stationery brands in South Korea, and they are well known and popular for their diaries, planners, photo albums, and decoratives such as stickers and washi tapes. Their collections are filled with creative but daily designs, which have made them succeed as one of the best-selling and constantly loved stationery brand.


Die-cut Washi Tape

ICONIC is a lifestyle design brand that creates products meant to represent you—turning your daily essentials into icons of your personal style. They believe in not only making beautiful and practical items but also creating products that reflect the hidden values in our lives. Every product from ICONIC aims to capture a piece of your lifestyle, offering something more than just design, they would like to share the warmth, memories, and experiences with their audience.


Daily Letter Set Series I

What makes ICONIC truly stand out is their idea of "sharing by design." There are three key elements by their meaning of "sharing by design," which are sharing emotions, experiences, and values. Whether selecting comforting colors that remind you of a special moment in your life, knowing their audience's everyday needs, and fulfilling those needs in their designs, ICONIC puts thought into every detail. By focusing on simple, yet thoughtful designs, they hope to provide even just small happiness into everyone's daily lives with their products.


Calli Alphabet Sticker Pack

ICONIC is committed to making their audience's daily life more enjoyable with the simple but creative designs of their products. As they continue to focus on creating products with careful concern for their audience's needs, and that enrich their everyday routines, we are sure ICONIC will succeed in the US as well just like they've already done in South Korea.


Cute Reusable Sticker Collecting Book

Although our collection from ICONIC is still limited, the collection of products we offer is still loved throughout the year, so we highly recommend checking it out if you haven't yet. Some of the most loved products from our collection are, "Die-cut Washi Tapes," "Daily Letter Set Series I & II," "Calli Alphabet Sticker Pack," and "Puffer Alphabet Sticker Pack."


As ICONIC dreams of being a brand that brings joy and happiness in their audience's daily lives by producing products that people will need in their everyday lives, we are happy to grow together with them and share the same vision with our customers in the US.


Come check out our website, to check out more of ICONIC's creative collections we offer at our shop. Make sure to follow us on Instagram @marshmallow_station and subscribe to our newsletter to be the first to hear about our exciting news, upcoming events, and deals.


We hope you guys enjoyed learning about the brand ICONIC, and see y'all again next week!


- Marshmallow Station -

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